Congratulations to all of us! Starting a new year and leaving the last one behind is refreshing. I can say I am looking forward to 2021 with the same excited optimism. This year has so much exciting potential, and one event I know you can look forward to is the re-planning of your wedding.
When I first joined the FiftyFlowers team, I spent the first few weeks getting an in-depth experience of our customer service department. It’s no joke when I say that there is a reason Newsweek awarded our company with one of the most outstanding customer service teams in the country. Well, when COVID hit, I was still fairly fresh, only three weeks on the job, as I watched our Founder and CEO, Liza Roeser hit the ground running when the wedding industry began to take a huge hit. I took call after call from customers devastated by the necessary lockdowns and readjustments due to the pandemic. When the world as a whole witnessed such a historic event, it makes sense that we would all take a collective pause to understand how we need to evolve from it. And now we are here. We are beginning to understand what the future will look like and how we can safely come back together and celebrate the wonderful occasions in our lives like getting married.
So what does the future look like? I combed through article after article, blog after blog, and consulted our own FiftyFlowers customer care team to get a full understanding of where couples and creative leaders are seeing the wedding scene of 2021 head. Read on to get the full forecast!
Pantone Color(s) of the Year
The experts have chosen two incredible colors for the year 2021. It isn’t normal for them to pick two colors; this is the second time in their history. But I can’t help but feel their symbolism. The colors of Illuminating a bright and sunny shade of yellow, and Ultimate Gray a light neutral. After the year 2020, they chose these colors to give us all a glimpse at the end of the tunnel. This message rings true with so many of the amazing couples who have been put through planning hell. These colors represent hope, and the strength of the human spirit to chase after what really matters; love and happiness.
So when you’re considering your color palette for your 2021 wedding, consider the following examples of how to create a memorable wedding with these colors of hope and love.
If the featured Pantone colors are not quite your style, consider these other trending and ageless color palettes. We’ve seen their endurance through the last 20 years of weddings, but also with a new breath of fresh air in the present day.
Here is a collection of the hottest color trends for 2021 weddings.
We’ve seen some changes in the wedding industry of what flowers couples are buying more of. Dried flowers and greenery have become hot, hot, hot! Their unique texture, colors, sustainability, and everlasting nature have led to their popularity. With dried products, you are able to keep your wedding decor for years after your event date and treasure their beauty around your house, office, or as gifts to your loved ones.
Statement Wedding Decor
As we start to get back into the swing of gathering and hosting weddings like we used to, many of us will feel that itch to make up for lost time. Throwing a party to make up for the last year of canceled weddings and group size limits might be on the list.
Eco-Friendly and Sustainable Decor
Reducing the eco-footprint of your wedding is going to be essential in 2021 and the years beyond. We as a society have realized how harmful elements like plastic confetti have been in the past. Hence the evolution of leaf confetti or the use of rose petals to throw in the air?. There are many solutions now entering the conversation of weddings. Here is my list of how to stretch your wedding decor in a sustainable way:
Re-use pieces – Use your arch piece as your head table piece. Speaking of larger flower designs, use a reusable material like florist netting as opposed to the one-time-use Oasis floral foam. And since the wire netting is made from steel, it can later be recycled after your event.
Another Eco-friendly way to decorate your wedding is to use dried flowers and greenery. Since these items are non-perishable, you can use them again and again after your wedding.
Lastly, using living plants is a great way to keep the waste down. Succulents are low-maintenance plants that are easy to give as wedding favors or keep as a moment in your home.
Turning to our local community became increasingly important as we all began to react to the global pandemic. Small businesses need our support now more than ever. FiftyFlowers can thank every single one of its customers for their patronage this year, so I want to show you how you can use our flowers and empower others.
It’s true that a large percent of our customers are DIY couples, but some take a different route. We welcome all professional florists and wedding designers to use FiftyFlowers as a wholesale resource. If the idea of creating your own wedding flowers is giving you unnecessary stress, hiring your local designer and purchasing your flowers through fiftyflowers.com is a great way to save you both money as well as provide you with the highest quality blooms. I can say with certainty that I would have been 100% on-board with this plan of attack if any of my clients had suggested it.
Feeling Close to Loved Ones
It’s universal across the board that we miss the way things used to be. The carefree way we could gather as friends and family. For so many couples who have married in the last year, they had to find creative ways to still feel their loved ones near while staying safe. We are still going to see the trend of Zoom weddings go into a large part of 2021 weddings.
One way I can share how to make your virtual guests feel as if they are in-person at your wedding is by sending them flowers.
You can use the budget that would have supplied your larger party to make your guest experience a memorable one. By using FlowerFix by FiftyFlowers, you can send each of your online guests an individual bouquet.
How to Play with Flowers Before Your Wedding
Now, this last point isn’t a trend, rather it’s a timeless question that many of our customers ask us when looking at their wedding flowers. For the first time in our history, we have small packages available so that you can try your hand at designing before the big day. With our Centerpiece collection, virtually, you and your crew can experiment with arranging bouquets together. Or, if you are hosting an in-person shower, brunch, or small celebration, consider having a flower design bar for your guests. You can lay each flower out and everyone can personalize their own bouquet. It’s a fun way to get your hands on the flowers.
I hope this information about incoming trends has been helpful as you go forward to planning your wedding. Keeping up with the trends of the wedding and floral industry is going to be a great way to make your wedding a memorable one, and enjoy this once in a lifetime experience. Your wedding day is a time to embrace all of those design and creative wishes that you would normally never get to plan. Now is the time to think intentionally about your style, colors, size, and budget. Now that you know what the flower landscape is looking like, you can properly plan all of those.
FiftyFlowers is here for you every step of the way when planning your flower design. We offer many options of communication through phone, email, or chat. We also offer Wedding Consultations with our very talented designer who has worked in the industry.
Featured Picture: Andre Brown Photo
Pantone Wedding: Emily Wilson