I have some good news to share with y’all today: Weddings can still happen in the year 2020! I know you may not be able to plan it to your fullest expectations that you may have been dreaming up for the last few months, but if there is anything that the coronavirus pandemic has shown us all, is that our entire lives can be thrown off the rails, but we can find new tracks and keep moving forward.
The last few weeks, I scrolled through Instagram, Facebook, and received pictures from my marketing department of couples donned in their wedding attire and protective masks. This is such a cute way to photograph the strange and changing times we all are living in. And as I look out upon those of you who are in the floral and wedding industry with me, I’ve been truly amazed that now, two or three months into this pandemic, we’ve begun to “pivot.” The business models and clientele that you were serving has now shifted from when you first opened your doors to better serve the people’s new needs. It all made me feel inspired to reach out to friends and industry leaders and share their feedback with you.
I believe that there is no wrong way to have a wedding is my new mantra for 2020 and beyond. I would make this comment to couples after they would apologize for not choosing to do a wedding tradition during their special day. An example of this was a bride we worked with chose to use her budget towards making dog collar floral pieces for her pets instead of Thank spending the budget towards making corsages and boutonnieres for the family of her fiance. There can be a lot of shame attached to couples when they are planning their weddings, especially if they are choosing to go a different route then most. The most important thing for any couple to remember is it’s YOUR day! Plan only what will make you happy and set you and your betrothed on the best possible path as you start your marriage. And now, in 2020, that might mean restricting your guest list, having a smaller ceremony and maybe no reception, conducting the vows over Skype, or scrapping it all and eloping in your living room. Never apologize for how you get married.
An article I found very interesting from The Knot talked about how we now should start looking at weekdays for wedding ceremonies. This was the spark behind why I am writing to you today because a simple date change like this could take your derailed wedding plans from the vacuum of space and uncertainty and bring them back down to Earth. My Acquisitions Manager, Lauren Johnson agrees with this move for a lot of couples since June is looking like the first big month for weddings to happen after lockdowns have been lifted, but also that couples who first postponed their weddings now need new venues, they are going to have a hard time booking. So here is one solution to that problem, a Wednesday night wedding! Venues, planners, and florists will be excited to help you make a new version of your special day happen, and weekdays are generally less busy, so they can give you 100% of their attention.
I am also inspired by our clients, and I was talking with Katie at Events By Rouge, a wedding and event florist in St. Peters, Missouri who has since transitioned to include daily occasion floral arrangements into her business plan. If you’re a florist in any capacity, you will know that it isn’t exactly an easy move. Daily occasion floral work requires preparation and a stock of flowers that will last you the whole week, instead of knowing what you will need for one event and ordering it weeks in advance. I applaud Katie and florists across the nation who have shown just how flexible they can be during this time.
There are some trends coming into 2020 now that wouldn’t have if the coronavirus didn’t hit, and there are even some wedding trends being resurrected. Small and intimate backyard weddings are a trend we saw through 2008 during the recession, and it is beautiful to see come back. Out of struggle, comes a beautiful adaptation and celebration. For florals, Lauren says the guest list may be small, but the arrangements are BIG. At FiftyFlowers, we have seen many couples take on the task of arranging their own flowers, but now they’re shooting higher. Since many ceremonies have been taking place in their living rooms or front steps, large floral centerpieces and installations are being created. These big pieces can help transform any space into a magical floral scape, perfect for you and your future spouse to exchange vows.
At the end of the day, stay positive. You are not alone in this. So to all you couples out there, shaken by this natural disaster and not quite sure where to go next, you’ve got this. Your wedding is more than likely going to look 180 degrees different then what you planned, you might only be able to invite 10 people, but at the end of the day, your wedding is about the love you share with that person standing by your side, eagerly waiting to start the next chapter of your lives together as your spouse.