The Origins Story

Founded by husband and wife team Liza Roeser-Atwood and Blu Atwood in 2002, FiftyFlowers pioneered the way for wholesale bulk flowers to be shipped from the Farm to the Door, creating a fresh and direct alternative for fresh cut flowers.

FiftyFlowers has since grown to over 40 employees with offices in Boise, Idaho and Quito, Ecuador. The name “FiftyFlowers” comes from the traditional wholesale rose order. Roses are packaged in bundles of 25 stems, but if you put 25 stems in a box you end up with an uneven, lopsided box, so the standard rose shipment has always been fifty flowers!

Flower shipping has progressed a lot since then and we do offer smaller boxes with as few as 25 stems today and we definitely offer more than fifty flowers. In fact, we have one of the most extensive selections of wholesale flowers available anywhere, which is supplied by a global network of more than 200 flower farms.

Meet Our Founders

Liza Roeser-Atwood

Position: CEO

Favorite Book: The Language of Flowers
Reading Now: The Red Tent
Favorite Show: Madam Secretary


Blu Atwood

Position: CMO

Favorite Book: The Sun Also Rises
Reading Now: The Sixth Extinction
Favorite Show: The Stephen Colbert Show



Position: CCO

Our Chief Canine Officer makes regular office appearances spreading charm, fur, and doggie beret style advice.

Favorite Activities: Begging for belly rubs, and hikes to Tablerock

Meet Our Team

It wouldn’t be possible to provide the care that we do without our in-house team of fun and thoughtful experts. FiftyFlowers employs an incredible team of talented professionals from our customer care team, to our expert floral consultants, our creative team in marketing and product development, photographers, operations managers, accounting, and the team that tinkers with the website code and keeps all this exciting technology running!

With offices in both the USA and South America we are able to provide service directly from the farms to you!


Position: Quito General Manager

Favorite Book
The Alchemist

Netflix Binging
House of Cards

Favorite Food


Position: Administrative Assistant

Favorite Hobby
Making puzzles and watch movies with my family

Lauren J

Position: Acquisitions Manager

Favorite Hobby
Bodypump/yoga instructor by night
Racing Dragsters


Position: Customer Service Supervisor

Favorite Food
Favorite Movie
chick flicks
Favorite thing
being a mommy :)

Maya (Violet)

Position: Flower Consultant

Favorite Food
Favorite Book
Moby Dick
Favorite Quote
"The earth laughs in flowers" Netflix Binging
Anthony Bordain; No Limits or House Hunters Abroad


Position: Customer Service Manager

Favorite Hobby
Spending weekends at country cottage working in my organic farm.
Netflix Binging
House Of Cards, Breaking Bad


Position: Customer Service
Spending time with my family, Traveling, Cooking
Favorite things:
Good food, rain and the beach
Favorite movie:
Life is beautiful

Maria Cristina

Position: Customer Service Senior

Favorite Food
Favorite Movie
Dirty Dancing
Favorite Show
Favorite Music


Position: Sr. Customer Service

Hobbies: Music, Photography, Acrylic & Watercolor Painting.
Favorites: The sound & smell of a campfire, spectacular vistas, the film "Fried Green Tomatoes", a Dutch Bros 'Iced caramel hazelnut kicker' drink.


Position: Customer Service

Favorite Show
The Real Housewives of Atlanta
Favorite Drink
Mexican Mocha

Karina A

Position: Sales Representative

Favorite Movie
The Intouchables
Favorite Book
All related to climb high mountains
Favorite Food
Sea food
Favorite Quote
"The limit is up to you"

Karina Z

Position: Buyer

Favorite Show
How I met your mother
Favorite Activity
Rescue dogs from the street, I currently have 3 rescued dogs and regular foster dogs coming and going from my home.
Currently watching now
How to get away with murder


Position: PRO Accounts

Currently binge watching The Office and It's Always Sunny In Philadelphia on Netflix
Favorite Flowers are Scabisoa, Feather Celosia, and Ranunculus


Position: Social Media & Marketing Manager

Currently reading
Favorite Flowers
Hellebores & Ranunculus
Currently Drinking
Leinenkugel's Sunset Wheat


Position: Customer Service Representative

Favorite Shows: Friends / House M.D. / Grey's Anatomy
Favorite Quote: "There is no elevator to success, you have to take the stairs" - Zig Ziglar
Favorite Food: Ecuadorian and Italian


Position: Product Manager

Currently Building
A Time Machine
Always Watching


Position: Shipping Assistant

Favorite Book
God on a Harley by Joan Bradly
Favorite Food
Sea Food
Favorite Quote
"Life is not a problem to be solved, but a reality to be experienced."


Position: Buyer

Favorite Movie
My Name is Khan
Favorite Book
One hundred years of Solitude
Favorite Food
Fried Pork
Favorite Quote
"the only way to succeed is believing in yourself"


Position: Buyer

Favourite book
Silent spring
Favourite tv show
Top gear
Favorite band
Maroon 5
Favorite activities
travel and discover the world
Favourite food
Thai and vietnamese food


Position: Buyer

Netflix fav serie
Favorite Book
when hitler stole my pink rabbit / The Greatest Man Who Ever lived
Favorite Food
taking pictures and listen music


Position: Buyer

Current Netflix Binge
Stranger THings
Favorite craft beer
Wells Banana Bread


Position: Accountant Assistant

“I am a happy person I like to exercise, drawing, painting and listening to music, my favorite food is lasagna and I like the white”

Christian M

Position: Accountant Assitant

I like to travel and listening to music
Favorite food
camarones al ajillo

Diego J

Position: Supervisor Accountant

Love seeing the sunshine every morning by my window and I also like seeing the sunset, mountains, beautiful natural sceneries in my trips:)
Listening to music and dancing salsa and merengue latin music.
Favorite food
ceviche mixto


Position: Accountant Assistant

I love enjoy every moment with my children
Favorite food
Favorite Quote
"If life gives you lemons, make lemonade"
Favorite Movies
Cartoons and sitcoms


Position: Accountant Assistant

practicing any sport that challenge me to be better every day
Favorite food
Pizza, meat and tomato soup
Favorite Quote
"Never never never give up "
Favorite tv serie
The Walking Dead


Position: Accountant Assistant

Cats, rock music, horror films
Favorite food
Colombian and Chinese
Favorite Author
Gabriel Garcia Lorca
Favorite Book
El Principito

Christian L

Position: Quito Team Development Supervisor

Amateur running and mountain bike
Netflix addicted
Favorite food
Ecuadorian (locro de papa)
Favorite Color


Position: Web Developer

Favorite food
Favorite Movie
Guardians of the Galaxy


Position: Web Developer

Netflix Binging
Terror movies
Favorite Food
Fries with sausage, Encebollado.
Favorite Sport
Profesional Inline Skating, Rollerblading, Slide and Slalom technique.
Favorite Instrument
Electric Guitar


Position: Web Developer

Playing Guitar
Spending time with family


Position: Web Developer

Martial Arts, Yoga
Netflix Binging
Favorite Movie
Star Wars, The Lord of the Rings, Harry Potter
Current Reading
7 Habits


Position: Admin/HR Manager

photography, scrapbooking, cooking
Quantico, Blacklist, Cutthroat Kitchen
Favorite Flower
Wild Sunflower


Position: Administrative Assistant

Study The Bible
Spend time with my family
Enjoy the countryside
Pizza, cheesecakes and fruits Quote
"Philippians 4:13 I can do all things through Christ who strengtheneth me."

Lauren Stark

Position: Customer Service Representative

Hobbies: Hiking, Cooking, Yoga
Favorite Things: Coffee, Reading under a cozy blanket on a rainy day and Adventures.
Favorite Quote: "Why, sometimes I've believed as many as six impossible things before breakfast."

Lauren Adams (LB)

Position: Marketing Assistant

Summer - Camping, Winter - Skiing
Favorite Flower
Scabiosa, Freesia
Current Craft Beer Craze
Woodland Empire City of Trees


Position: Sales Manager

Favorites Book: A Pale Blue Dot
Favorite Show: Friends
Fevorite Food: Sea Food
Fevorite Quote: “For small creatures such as we the vastness is bearable only through love”


Position: Developer

Jujitsu, Paint, Jazz


Position: Team Super Hero

Favorite Quote: "Bloom where you are planted."
Favorite Cocktail: Flirtini
Life's Mission: To Help Brides!