The Origins Story

Founded by husband and wife team Liza Roeser-Atwood and Blu Atwood in 2002, FiftyFlowers pioneered the way for wholesale bulk flowers to be shipped from the Farm to the Door, creating a fresh and direct alternative for fresh cut flowers.

FiftyFlowers has since grown to over 40 employees with offices in Boise, Idaho and Quito, Ecuador. The name “FiftyFlowers” comes from the traditional wholesale rose order. Roses are packaged in bundles of 25 stems, but if you put 25 stems in a box you end up with an uneven, lopsided box, so the standard rose shipment has always been fifty flowers!

Flower shipping has progressed a lot since then and we do offer smaller boxes with as few as 25 stems today and we definitely offer more than fifty flowers. In fact, we have one of the most extensive selections of wholesale flowers available anywhere, which is supplied by a global network of more than 200 flower farms.

Meet Our Founders

Liza Roeser-Atwood

Position: CEO

Favorite Book: The Language of Flowers
Reading Now: The Red Tent
Favorite Show: Madam Secretary




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Blu Atwood

Position: CMO

Favorite Book: The Sun Also Rises
Reading Now: The Sixth Extinction
Favorite Show: The Stephen Colbert Show




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Chewy

Position: CCO

Our Chief Canine Officer makes regular office appearances spreading charm, fur, and doggie beret style advice.

Favorite Activities: Begging for belly rubs, and hikes to Tablerock

Meet Our Team

It wouldn’t be possible to provide the care that we do without our in-house team of fun and thoughtful experts. FiftyFlowers employs an incredible team of talented professionals from our customer care team, to our expert floral consultants, our creative team in marketing and product development, photographers, operations managers, accounting, and the team that tinkers with the website code and keeps all this exciting technology running!

With offices in both the USA and South America we are able to provide service directly from the farms to you!

Ale

Position: Quito General Manager

Favorite Book
The Alchemist

Netflix Binging
House of Cards

Favorite Food
Italian

Maya (Violet)

Position: Flower Consultant

Favorite Food
Indian
Favorite Book
Moby Dick
Favorite Quote
"The earth laughs in flowers" Netflix Binging
Anthony Bordain; No Limits or House Hunters Abroad

Lauren J

Position: Acquisitions Manager

Favorite Hobby
Bodypump/yoga instructor by night
Racing Dragsters

Celine

Position: Customer Service Supervisor

Favorite Food
Sushi
Favorite Movie
chick flicks
Favorite thing
being a mommy :)

Norma

Position: Customer Service Manager

Hobbies
Spending weekends at country cottage working in my organic farm.
Traveling
Baking
Netflix Binging
House Of Cards, Breaking Bad

Suzanne

Position: Customer Service

Hobbies
Traveling
Baking
Favorite Movie
Life is beautiful

Cynthia

Position: Customer Service

Hobbies
Spending time with my family, Traveling, Cooking
Favorite things:
Good food, rain and the beach
Favorite movie:
Life is beautiful

Maria Cristina

Position: Customer Service Senior

Favorite Food
Sushi
Favorite Movie
Dirty Dancing
Favorite Show
Friends
Favorite Music
Vallenatos

Lynne

Position: Sr. Customer Service

Hobbies Music, Photography, Acrylic & Watercolor Painting.
Favorites: The sound & smell of a campfire, spectacular vistas, the film "Fried Green Tomatoes", a Dutch Bros 'Iced caramel hazelnut kicker' drink.

Thalia

Position: Customer Service

Favorite Show
The Real Housewives of Atlanta
Favorite Drink
Mexican Mocha

Karina A

Position: Sales Representative

Favorite Movie:
The Intouchables
Favorite Book
Anything related to climbing mountains
Favorite Food
Seafood
Favorite Quote
"The limit is up to you"

Karina Z

Position: Buyer

Favorite Show
How I met your mother
Hobbies
Rescuing street dogs; I currently have 3 rescued dogs and foster dogs coming and going.

Priscila

Position: Buyer

Netflix fav serie
Friends
Favorite Book
When hitler stole my pink rabbit / The Greatest Man Who Ever lived
Favorite Food
Pizza
Hobbies
Taking pictures and listening to music.

Marina

Position: Social Media & Marketing Manager

Currently reading
Wild
Favorite Flowers
Hellebores & Ranunculus
Currently Drinking
Leinenkugel's Sunset Wheat

Wendy

Position: Customer Service Representative

Favorite Shows: Friends / House M.D. / Grey's Anatomy
Favorite Quote: "There is no elevator to success, you have to take the stairs" - Zig Ziglar
Favorite Food: Ecuadorian and Italian

Trevor

Position: Product Manager

Currently Building
A Time Machine
Always Watching
Soccer

Johana

Position: Shipping Assistant

Favorite Book
God on a Harley by Joan Bradly
Favorite Food
Seafood
Favorite Quote
"Life is not a problem to be solved, but a reality to be experienced."

Bertha

Position: Buyer

Favorite Movie
My Name is Khan
Favorite Book
One hundred years of Solitude
Favorite Food
Fried Pork
Favorite Quote
"the only way to succeed is believing in yourself"

Lauren Stark

Position: Sales and Buying Representative

Hobbies Hiking, Cooking, Yoga
Favorite Things: Coffee, Reading under a cozy blanket on a rainy day and Adventures.
Favorite Quote: "Why, sometimes I've believed as many as six impossible things before breakfast."

Jasmine

Position: Buyer

Current Netflix Binge
Stranger Things
Favorite craft beer
Wells Banana Bread

Magaly

Position: Accounting Assistant

Hobbies Traveling, Nature, Painting and listening to music.
Favorite food
camarones el ajillo.

Christian M

Position: Accounting Assistant

Hobbies
Soccer, Painting and Music.
Favorite food
Lasagna y camarones apanados.
Quotes
"Whatever happens, be strong and never stop smiling"

Diego J

Position: Accounting Supervisor

Hobbies
Watching sunrises and sunsets, traveling, playing soccer, and Latino/salsa dancing.
Favorite food
Ceviche
Quotes
"Live as if you were to die tomorrow. Learn as if you were to live forever."

Pauly

Position: Accounting Assistant

Hobbies
Spending time with my 2 kids, traveling, and watching comedies and animated films.
Favorite food
Locro de Papa.
Favorite Quote
"When life gives you lemons, make lemonade"

Katthy

Position: Accountant Assistant

Loves
Cats, rock music, horror films
Favorite food
Colombian and Chinese
Favorite Author
Gabriel Garcia Lorca
Favorite Book
The Little Prince

Christian L

Position: Quito Team Development Supervisor

Hobbies
Running, Mountain Biking and Netflix.
Favorite food
Ecuadorian (locro de papa)
Favorite Color
Blue

Pedro

Position: Web Developer

Hobbies
Martial Arts, Yoga
Netflix Binging
Cosmos
Favorite Movie
Star Wars, The Lord of the Rings, Harry Potter
Current Reading
7 Habits

Rosa

Position: Developer

Favorites:
Martial Arts, Jazz

Tamia

Position: Buyer

Favorite Movie
Back to the future
Favorite Book
La casa de la laguna
Hobbies:
Salsa dancing
Travelling
Netflix binging

Don

Position: Web Developer

Hobbies
Playing Guitar
Spending time with family

Trina

Position: Admin/HR Manager

Hobbies
photography, scrapbooking, cooking
Shows
Quantico, Blacklist, Cutthroat Kitchen
Favorite Flower
Wild Sunflower

Susy

Position: Administrative Assistant

Hobbies
Spending time with my family, being in the countryside and bible study.
Food
Pizza, cheesecakes and fruits Quote
"Philippians 4:13 I can do all things through Christ who strengtheneth me."

Victorious

Position: Team Super Hero

Favorite Quote: "Bloom where you are planted."
Favorite Cocktail: Flirtini
Life's Mission: To Help Brides!