The Origins Story
Founded by husband and wife team Liza Roeser-Atwood and Blu Atwood in 2002, FiftyFlowers pioneered the way for wholesale bulk
flowers to be shipped from the Farm to the Door, creating a fresh and direct alternative for fresh cut flowers.
FiftyFlowers has since grown to over 40 employees with offices in Boise, Idaho and Quito, Ecuador. The name “FiftyFlowers” comes from the traditional wholesale rose order.
Roses are packaged in bundles of 25 stems, but if you put 25 stems in a box you end up with an uneven, lopsided box, so the standard rose shipment has always been fifty
Flower shipping has progressed a lot since then and we do offer smaller boxes with as few as 25 stems today and we definitely offer more than fifty flowers. In fact,
we have one of the most extensive selections of wholesale flowers available anywhere, which is supplied by a global network of more than 200 flower farms.